Phase 2 targets the “Enterprise Software” segment of the SaaS industry, defined as all software required to run a small-to-medium size business. We offer products in two sub-categories of this segment: Customer Relationship Management (CRM) and collaboration. Our hosted CRM offering is Microsoft Dynamics 4.0, a well recognized enterprise-grade CRM system. Under the collaboration sub-segment we offer SharePoint, ShareMeeting, Office Communicator and Microsoft Project.
The collaboration segment has grown an average of 21% annually over the past three years while CRM has grown at 43% annually over the same period. Historical trends of these sub-segments are seen in the charts below.

Predictions for “Enterprise Application Software” sub segment.
The SaaS market is in its early high-growth phase. The industry has passed the inflection point characterized by the entry of a large number of venture-backed startups and established market leaders. The global market was valued at $4 billion in 2004 and $6.3 billion in 2006 (Evans-Correia, 2007). Rick Merrill, managing editor of Softletter and co-author of the “SaaS Report”, predicted that by 2011 the SaaS industry will be valued at $21 billion. The number of SMBs using a SaaS application grew 200% from 2006 to 2007.
Industry analyst predictions:
- “SaaS will be moving from the edges of the business portfolio to the core over time, and increasingly it will move into mission-critical business service functionality,” McNee, founder and CEO of Saugatuck Technology Inc., a research company, said, “We are forecasting that by 2011, a good 30% of all software deployed in businesses will be SaaS.”
- IDC predicts SaaS will be worth $11 billion by 2009 (Evans-Correia, 2007).
According to Gartner the global SaaS market will grow to $19.3 billion by 2011, tripling in size from the $6.3 billion it was in 2006. Gartner made the following predictions about SaaS for the year 2010.
- By 2010, 65% of European companies will have begun to use at least one SaaS application.
- By 2010, SaaS will have become an integral part of a business’ architecture.
- SaaS use in medium-sized and large businesses will have doubled by 2010.Software as a service is forecasted to have a compound annual growth rate of 17% through 2011 for small-and-midsize-business CRM, Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) software markets, more than double the growth rate for total enterprise application software as a whole.
- Software as a service is forecasted to have a compound annual growth rate of 22.1% through 2011 for the aggregate enterprise application software markets, more than double the growth rate for total enterprise software.
Merrill Chapman, managing editor of Softletter, reported at a conference on May 14, 2008 that the SaaS market will report revenue of $21 billion by 2009.